LDR Holding, a total spine solution company, announced today that on January 1, 2009 it established a direct sales channel in Germany. LDR has successfully worked with the independent distributor KRAUTH Spine since 2006 to market their spinal devices on the German market. With increasing opportunity and success LDR and KRAUTH determined the need for expanding LDR’s presence through the creation of a direct sales presence. LDR and KRAUTH collaborated closely in the development of this strategy.
Christophe Lavigne, CEO of LDR, comments, “Germany has evolved into a very important market for LDR. Working with KRAUTH has allowed us to grow and mature in this market and it is now the time to solidify that growth and ensure future success through the establishment of a direct LDR presence. The LDR Germany sales office works in very close collaboration with our office in Troyes, France and is prepared and enthusiastic to support our surgeon customers in Germany.”