SAN FRANCISCO, Calif. – October 3, 2009 – Perceptum Group, LLC announces the introduction of its new anatomy and imaging training program designed specifically for sales people in medical device companies. Perceptum, having trained thousands of healthcare professionals on imaging, has adapted their curriculum to provide medical device sales people the knowledge they need to be successful.
Case support is critical to success. Sales people must support their products to help ensure patient safety and positive outcomes. Perceptum’s Anatomy and Imaging Training for Medical Device Sales People develops a sales representative’s anatomy and imaging competencies, enabling them to confidently interact with physicians on a peer level.
“For medical device sales people, competence leads to confidence which establishes credibility with physicians and clinicians. Sales people that have all three “Cs” generate more revenue. At Perceptum we refer to this as possessing C to the third power or C³ Sales™,” said Jim Thein, Perceptum’s founder and CEO. “As an example, the use of minimally invasive surgical (MIS) procedures is growing and a greater dependence on imaging parallels this trend. It is becoming critical for sales people to have a high level of expertise with imaging.”
Topics covered in Anatomy and Imaging Training for Medical Device Sales People: General anatomy, Procedural anatomy
Imaging modalities: X-ray, CAT scans, MRIs, Bone scans
Procedural imaging: Operating room to the IR suite, Radiographic imaging
Fluoroscopy imaging: pre/intra/post operative
C-ARM training: Understanding and set-up, Positioning, Ideal fluoroscopy views
Operating room etiquette
To learn more about Anatomy and Imaging Training for Medical Device Sales People, go to: