Perceptum Group Announces Anatomy and Imaging Training for Medical Device Sales People

SAN FRANCISCO, Calif.October 3, 2009 – Perceptum Group, LLC announces the introduction of its new anatomy and imaging training program designed specifically for sales people in medical device companies. Perceptum, having trained thousands of healthcare professionals on imaging, has adapted their curriculum to provide medical device sales people the knowledge they need to be successful.

Case support is critical to success. Sales people must support their products to help ensure patient safety and positive outcomes. Perceptum’s Anatomy and Imaging Training for Medical Device Sales People develops a sales representative’s anatomy and imaging competencies, enabling them to confidently interact with physicians on a peer level.

“For medical device sales people, competence leads to confidence which establishes credibility with physicians and clinicians. Sales people that have all three “Cs” generate more revenue. At Perceptum we refer to this as possessing C to the third power or C³ Sales™,” said Jim Thein, Perceptum’s founder and CEO. “As an example, the use of minimally invasive surgical (MIS) procedures is growing and a greater dependence on imaging parallels this trend. It is becoming critical for sales people to have a high level of expertise with imaging.”

Topics covered in Anatomy and Imaging Training for Medical Device Sales People: General anatomy, Procedural anatomy

Imaging modalities: X-ray, CAT scans, MRIs, Bone scans

Procedural imaging: Operating room to the IR suite, Radiographic imaging

Fluoroscopy imaging: pre/intra/post operative

C-ARM training: Understanding and set-up, Positioning, Ideal fluoroscopy views

Operating room etiquette

To learn more about Anatomy and Imaging Training for Medical Device Sales People, go to:

Anatomy and Imaging


Josh Sandberg

Josh Sandberg is the President of Ortho Spine Partners and Partner for The De Angelis Group. He also serves as Co-Founder and Editor of OrthoSpineNews.

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