SAN FRANCISCO, Calif. – April 5, 2010 – Perceptum Group, LLC announces availability of its customized workshops for national sales meetings (NSM) for the medical device, specialty pharmaceutical and biotech industries.
“To conduct a national sales meeting requires considerable investment of company resources. Those responsible for organizing national sales meetings are under pressure to deliver a program that will be relevant to the attendees, effective in achieving company objectives, and fiscally responsible.” said Don Wright, Perceptum’s Vice President of Business Development. “It’s challenging to keep NSM participants fully engaged so that a company can optimize its investment in such an event. Even relevant programs presented passively will fail to invoke positive long-term behavioral changes in a sales team.”
Perceptum’s NSM workshops are highly interactive, entertaining and most importantly, effective. Typically, they are delivered over one-half day as four workshops, 50 minutes each, conducted simultaneously. NSM participants are divided equally into four groups and rotate every hour from one workshop to the next. After four hours, every participant will have experienced each workshop.
Workshops are structured to include a brief introduction followed by a facilitated dialogue among the participants. The majority of the workshop is spent in “Lightening Round Competitions” that reinforce planned learning objectives determined by the Client. Lightening Rounds are interactive, fast-paced, fun and designed to eliminate “passive” participation – everyone is actively engaged. Participants leave the workshops motivated, better informed and aligned with company goals.
Perceptum customizes the development of all workshop content and Lightening Round Competitions to a Client’s particular needs by leveraging its considerable experience from working with Life Sciences sales organizations.
Example workshop topics which Perceptum has successfully delivered:
· Selling with Clinical Data
· Selling Against Competition
· Selling in the OR and IR Suite
· Tactical Implementation of New Product Launches
· Create Consultative Physician Dialogue through Multi-Layer Probing Questions
· Working the Physician Office from the “Front Door to Back Door”
· Building a Referring Physician Network
· Understanding Clinical Papers
· Sales Success by Design
About Perceptum Group
Medical device, specialty pharma and biotech companies rely on the Perceptum Group for sales training, physician training and development of their sales management team. Perceptum catalyzes insights into a company’s sales organization, builds their capabilities and helps execute in the field to drive measurable results. The Perceptum Group is a privately held consulting firm headquartered in San Francisco, California providing services in the U.S., EU and Latin America. For more information please visit www.perceptumgroup.com or call 415.495.3331.