Partner Profile – The Perceptum Group

The Perceptum Group

Contact: James Thein OR Don Wright
832 Folsom Street
10th Floor
San Francisco, CA 94107

p: 415.495.3331
f: 415.357.2027


The Perceptum Group offers medical device companies a wide range of sales training, education, and management development programs that optimize sales force effectiveness-from advanced selling skills and professional leadership to conducting cadaveric training labs and teaching operating room etiquette. Perceptum has developed programs for some of the most successful medical device companies in the industry.

Perceptum’s Experience:

  • Sales and physician training
  • Sales management development
  • Classroom, lab, or field-based training
  • Direct, distributor or hybrid sales model
  • Development-stage companies to large multinationals
  • Coverage in the United States, European Union and Latin America

Device Training for Physicians
Device Training for Sales People
Anatomy & Imaging for Sales People
Advanced Sales Training
Multilayer Probing Questions
Selling with Science
Advancing to Close
Train the Field Trainer
Presentation Power Skills

Boot Camp for Sales Managers
Professional Leadership
Self Leadership
High Performance Sales Coaching
Creating High Performance Sales Teams
National & Regional Sales Meetings

Field Sales Development – Direct Sales
Field Sales Development – Distributor Sales
3P Analysis
Sales Training Needs Analysis

“The Perceptum Group plays a significant role in our organization. We realized a dramatic spike in sales across the entire country immediately following their delivery of our national sales meeting and we continue to see our sales climb. Since engaging the Perceptum Group to build and deliver our Initial Sales Training we have decreased time to first case from 3 months down to one month. Additionally, Perceptum has reduced the time to break even for our new sales representatives from over 7 months down to 4-6 months. Perceptum built the framework for our field sales managers, provided support in the field and played an important role in streamlining our technology.”

Dave Simpson
VP of Sales & Marketing

“I personally credit James Thein with playing a role in the growth and development of the Kyphon sales organization from start-up status to exceeding an annual sales volume of $216 million. James was responsible for increasing speed to competency from 6 months down to two and one-half months.”

Tony Recupero
Former VP of Sales

Our Experience:


Josh Sandberg

Josh Sandberg is the President of Ortho Spine Partners and Partner for The De Angelis Group. He also serves as Co-Founder and Editor of OrthoSpineNews.

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