Written by Megan Wood | Thursday, 15 December 2016
Young companies must overcome innumerable obstacles to introduce a product to market. Entrepreneurism takes a lot of gut, strategy and talent.
Scottsdale, Ariz.-based Ortho Sales Partners is ready to help small companies navigate that rocky road to commercialization in the orthopedic field. The orthopedic market, especially, contains a flood of small companies with impressive technology and no voice.
“We help create that strategy,” explains Josh Sandberg, co-founder and general manager of Ortho Sales Partners. “There are a lot of landmines out there and we try to leverage the experience from seasoned executives for our clients who lack the ability to attract and hire them.”
With Ortho Sales Partners in their corner, small companies are able to approach the market with a lower risk burden. The cost of approaching the market from an OUS company or surgeon-developed technology perspective proves daunting.
Specifically, Ortho Sales Partners collaborates well with: