Ortho Sales Partners Announces the Addition of Amanda Tracy as Senior Vice President of Business Development

Ortho Sales Partners Announces the Addition of Amanda Tracy as Senior Vice President of Business Development

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Ortho Sales Partners, a global leader in orthopedic sales commercialization services, is pleased to announce the addition of Amanda Tracy as Senior Vice President of Business Development, further filling out its team of orthopedic and spine industry veterans. Ms. Tracy is a talented and well respected industry leader that has spent her career helping companies find solutions to complex problems.

Ms. Tracy is the third high-profile hire for Ortho Sales Partners in recent months and comes at an opportune time as the business continues to grow by assisting companies approach commercialization while mitigating the risks associated with such a big task. In recent years, there has been a huge shift in the market that reveals a reduction of surgeon influence with the adoption of new technologies. Ortho Sales Partners works with orthopedic and spinal device manufacturers to leverage their significant relationships with surgeons, distributors and national buying groups to help their clients realize faster growth while taking advantage of the economies of scale that have been implemented.

Ms. Tracy joins Ortho Sales Partners with 20 plus years of professional expertise. Notable is her most recent 10 years spent as the Vice President of Global Market Development for Musculoskeletal Clinical Regulatory Advisors, LLC ( MCRA).  Ms. Tracy established the business development function after joining MCRA during its early growth stage. Over tenure, Ms. Tracy played an instrumental role in expanding the firm’s portfolio services beyond its initial regulatory affairs service offering. Prior to MCRA, Ms. Tracy held senior product roles that included work for : Cyberonics ( LivaNova), Janssen Pharmaceutica (Johnson and Johnson ) and Eli Lilly and Company.

“I am thrilled to be able to join Ortho Sales Partners executive team at a true industry inflection point, when we can actualize the potential of novel approaches to technology sales execution and commercialization support.” said Ms. Tracy. “As a team, we will work to disrupt a fast-growing industry by building and launching innovative service products that extend Ortho Sales Partners’ current platform and build efficiencies for the industry.”

Maintaining her current geographical location in Southern California, Ms. Tracy will focus on accelerating Ortho Sales Partners innovative line of service offerings to support manufacturers, surgeons, distributors and investors alike. Ms. Tracy will also be representing the brands The De Angelis Group, Surg.io, OrthoExpress and OrthoSpineDistributors.com.

“We are thrilled to bring someone aboard with the pedigree and expertise of Amanda Tracy. We have had the pleasure of knowing her for more than 10 years and have seen first-hand the incremental value she brings to her employers and clients” said Josh Sandberg President, Ortho Sales Partners.  “This hire is another example of our commitment to offering our clients the best possible strategies and outcomes.”

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