July 28, 2014 by Brad Perriello
Smith & Nephew CEO Olivier Bohuon reveals a new, ‘no frills’ strategy for developed markets that the company 1st pioneered in emerging markets.
Smith & Nephew (FTSE:SN, NYSE:SNN) CEO Olivier Bohuon is planning to reveal a new strategy for mature markets this week that the company 1st developed for the middle tier in emerging markets, he told the Telegraph yesterday.
Instead of providing a soup-to-nuts solution including medical devices, logistical support and an on-site technician, Bohuon said, the new strategy is to supply only the medical device at a reduced cost.
