BOCA RATON, Fla.–(BUSINESS WIRE)–US Spine®, the leader in facet technologies for spine surgery, today announced that it has named Paul J. Sendro Executive Vice President. Sendro, who brings to US Spine nearly twenty years of medical device industry experience, will oversee the company’s Sales, Marketing, Professional Education and Business Development efforts.
Sendro, who most recently served as President and CEO of Vertebron, Inc., helped increase that global medical device company’s sales threefold in less than a year. Prior to his work for Vertebron, he served at Blackstone Medical, Inc. for six years, most recently as Vice President, Domestic Sales. While at Blackstone, he developed and implemented the company’s strategic sales plan for accelerated growth and profitability, lifting domestic sales from a run rate of 700k per month to over 9 million per month, through to acquisition.
Earlier in his career, Sendro was Director of Marketing, Trauma/Global for Stryker, Director of Product Development and Marketing for Stryker Japan and Marketing Manager at Synthes.
“We’re extremely proud to be adding Paul to our team,” said US Spine President and CEO, Doris Blake. “His successful track record in the medical device industry speaks for itself. We are confident that his strategic focus and uncanny ability to clearly assess situations and markets, develop and implement growth plans will be a key factor in our move to the next level of excellence and market prominence.”
Sendro received his Bachelor of Science degree at Carnegie Mellon University in Pittsburgh and his Masters of Business Administration from Adelphi University in Garden City, New York.