ALPHARETTA, Ga.–(BUSINESS WIRE)–SANUWAVE Health, Inc., (OTC BB: SNWV) (www.sanuwave.com), an emerging medical technology company focused on the development and commercialization of non-invasive, biological response activating devices in the regenerative medicine area, has hired Bernie Laurel as Vice President of Sales and Marketing and Anne Stefurak as Vice President of Medical Policy and Reimbursement as it advances its pipeline through clinical development and commercialization.
Bernie Laurel joins SANUWAVE as Vice President of Sales and Marketing with more than fifteen years experience in sales and marketing, including expertise in the advanced wound care market. Prior to joining SANUWAVE, he was Vice President of Sales and Marketing for the Healthcare Americas business unit of Medela, Inc., where he drove the launch and commercialization of products into the $1B negative pressure wound therapy market (NPWT).
Anne Stefurak joins SANUWAVE as the Vice President of Medical Policy and Reimbursement. With more than twenty years experience in payer reimbursement, invasive and non-invasive medical device technology, medical policy and contracting, Anne was most recently the Director of National Policy and Reimbursement at Physician Oncology Services. Prior positions also include Senior Regional Manager of Reimbursement at Cyberonics, Associate Vice President of Reimbursement at SANUWAVE, Provider Relations Manager at National HealthCare Network, Aetna U.S. Healthcare and Blue Cross and Blue Shield. Anne is a certified critical care RN and holds certifications in both professional and hospital coding.
Christopher M. Cashman, President and Chief Executive Officer of SANUWAVE said, “As we work towards the completion of an Investigational Device Exemption (“IDE”) wound care study for diabetic foot ulcers, both Bernie and Anne’s roles in the Company will be pivotal to our success in the marketplace. We are glad to have Bernie join our team as he has consistently driven both strategy and execution for companies in their start-up or early stages of development. We are particularly pleased to welcome Anne, whose experience spans virtually all sides of the medical policy and reimbursement market, back to SANUWAVE where her specific history and expertise in these areas and our core technology platform will be essential to our success.”